Resume
Experience
2025 - Present
Content and Social Media Specialist
Rithum
Remote
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Develop and execute content strategies to drive brand awareness and lead generation.
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Create and edit high-quality marketing content, including blogs, emails, newsletters, and product assets.
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Adapt technical content into engaging customer-focused materials (e.g., case studies, sales collateral).
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Manage and optimize social media channels, creating posts, monitoring interactions, and tracking performance.
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Collaborate with cross-functional teams to align content with campaigns (webinars, paid media, email nurtures).
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Analyze content and social media metrics, conduct A/B testing, and optimize publishing schedules.
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Foster audience engagement and community building through strategic content initiatives.
2024 - 2025
Marketing Specialist
UMortgage
Phoenix, AZ
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Plan, manage, film, and publish content to YouTube, Facebook, Instagram, Linkedln, TikTok.
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Support with video production, content strategy, and content creation efforts for the Military Lending Division.
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Support branch events with coordination of event logistics, vendor partnerships, promotion, and more.
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Implement media relations efforts to support branch visibility and brand building. This includes awards and recognition, thought leadership, and podcasts opportunities.
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Create and manage the marketing calendar to account for community and Veteran-focused events.
2022 - Present
Social Media Manager
Jeramie McPeek Communications
Phoenix, AZ
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Assisting in creating social media content for the marketing firm’s clients, such as the AZ Super Bowl Host Committee and the Fiesta Bowl. Also, assisting in any digital marketing work through social channels.
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Recent clients of the firm are: NFL, AZ Super Bowl Host Committee, PlayStation Fiesta Bowl, the NBA and WNBA, Women's Premier Soccer League, YouFit Health Clubs, Talking Stick Resort Arena, Dignity Health Arizona, FamilyLife and Tarbell's Restaurant.
2023- 2024
Creative Content Coordinator
GCU Athletics
Phoenix, AZ
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Social media manager for athletics social media @gcu_lopes for TW, IG, FB, TT.
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Developing visual assets (graphics) for use on athletics social media platforms.
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Keep the University on the cutting edge by monitoring and utilizing new and emerging social media platforms and trends.
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Use analytical data to present successes and inform future strategy through Hootsuite and native platforms.
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Work with department staff including coaches, administrators, and communications contacts to advise on social media strategy for all 21 sports and content planning.
2023 - 2024
Arizona Cardinals Social Media Intern
NFL - Arizona Cardinals
Phoenix, AZ
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Assist the Social Media team with capturing content during practice sessions, providing game-day coverage, and managing the @AZCardinals presence on Instagram, Tiktok, Twitter, Facebook, Youtube, Linkedin, and potential future platforms.
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Utilize social media tools such as hookit and emplifi to track organic metrics and create weekly analytics reports based on key findings
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Attend, cover, and facilitate day-to-day publishing across Cardinals ancillary accounts including @AZCardsCheer, @AZCardsInTheCommunity, and @AZCardsYouthFB.
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Monitor UGC and lead on community management of all accounts under the Cardinals umbrella
FEB 2023-JUL 2023
Marketing Intern
Arizona Diamondbacks
Phoenix, AZ
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Logging advertising proof of performance and invoices
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Completing recaps of corporate partner inclusion in advertising
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Assisting with media partner ticket accounts and fulfill ticket requests from partners
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Tracking website updates for dbacks.com and various email newsletters
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Helping with digital advertising
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Submitting creative service requests for advertising
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Assisting with website updates as needed
2022 - 2023
Athletics - Communications Assistant
Grand Canyon University
Phoenix, AZ
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Assist creative content staff in the management of social media profiles for GCU's 21 sports on Twitter, Instagram, TikTok and Facebook. Social planning, assisting in capturing content for Instagram stories and other mediums and analytics tracking.
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Assist athletic communications staff with traditional media relations tasks.
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Assist in the implementation of marketing strategies, promotions, and campaigns.
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Aid the GCU Athletic Communications Department in the promotion of its 21 programs through social media marketing, tracking of statistics, writing, and creative planning.
2022 - 2023
NASCAR Phoenix Raceway Zoom Crew Marketing
NASCAR
Phoenix, AZ
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Work events throughout the Phoenix valley to promote upcoming races and event as well as interacting with fans.
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Assisting with a variety of Event Experience activations.
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Actively collecting prospects for future email campaigns.
2020-2022
Director of Sports Digital Media Team
Vanguard University
Costa Mesa, CA
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Create Vanguard’s sports videos, podcasts, hype videos, and social media content
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Lead Vanguard’s Media Team: facilitating social media (@vulions), and graphic design
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Organize and facilitate weekly meetings to discuss content calendar actions, and keep up to date on all sports at Vanguard University.
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Work on podcast content, and create and publish 90% of graphics and designs for Vanguard Athletics.
2021-2022
PR Director/ Instagram Manager
Committee Chair
Sigma Alpha Omega
Costa Mesa, CA
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Develop and execute strategies that are intended to create and uphold a positive public image for sorority, creating all advertising campaigns, content, and graphics, designing content calendar and overseeing all daily content postings
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Implement social media strategy to align with business goals, managing all PR and Instagram related duties for (@saovanguard)
2020-2022
Dance Team Instagram Assistant
Vanguard University
Costa Mesa, CA
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Creating all graphics and edits for Vanguard University dance Instagram, (@vu_dance_)
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Collecting and photographing players for content, editing photos for posting
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Managing analytics on the social media page
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Creating media kit, and content calendar for postings
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10.7k views on Instagram Reels
Sep 2021
PR Media Team
Acura Grand Prix of Long Beach
Long Beach, CA
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Assisted with with Grand Prix by responding to PR inquiries and helped with general duties as assigned by the PR Department during race week.
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Scheduled to be on the PR Media Team for the upcoming April 2022 Grand Prix.
2020- 2022
Instagram and Facebook Manager, Website Designer
The Renaissance Group Nonprofit
Costa Mesa, CA
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Manage and create templates and content for the Instagram and social media platforms with the Renaissance Nonprofit (@theren_org)
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Create AD campaigns and posts using Canva, Photoshop, and Adobe Spark for Instagram and Facebook
2016-2020
Sports Marketing Intern
Oak Ridge High School Athletics
El Dorado Hills, CA
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Created the sports website for Trojan Pride Sports Marketing Club (ortpsm.com)
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Managed a team of over 250 students, and was point of contact for marketing needs on all sports teams at Oak Ridge High School as well as supervising the athletics website (trojanpride.com)
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Directed social media, graphics, creative direction, events, and photography (@trojanpride80)
2020- 2022
Youtube Project Manager
Dr. Rich S. Park
Costa Mesa, CA
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Project manage the development of Dr. Rich S. Park YouTube channel
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Created tracking process for team management over the YouTube
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Post videos and content on the YouTube channel
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Manage personal business Instagram and Tik Tok
2022-2023
Grand Canyon University
Bachelor's Degree In Marketing and Advertising with Minor in Sports Entertainment Management
Phoenix, AZ
2020-2022
Vanguard University
Bachelor's Degree In Marketing
Costa Mesa, CA
GPA: 4.0
2016-2020
Oak Ridge High School
High School Diploma
El Dorado Hills, CA
Certifications
Academic & Athletic Scholarship Recipient
Vanguard University
August 2020
Vanguard University
August 2020
Education
2022-2023
Grand Canyon University
Major: Marketing
Minor: Sports and Entertainment Management
Phoenix, AZ
2020-2022
Vanguard University
Grade: 4.0 - Transfered
Costa Mesa, CA
2021-2021
Sacramento City College
STAT 300: Intro to Probability and Statistics taken during the summer
BUSN 320: Concepts/ Personal Finance taken during the summer
Sacramento, CA
GPA: 4.0
2021-2021
Folsom Lake Community College
COMM-301 LEC: Communication Speech Class taken during four year college spring semester
ARTH 300: Art Appreciation course taken over summer
Folsom, CA
GPA: 4.0
2016-2020
Oak Ridge High School
High School Diploma
El Dorado Hills, CA
Certifications & Awards
Google Analytics Certification
Google Digital Academy (Skillshop)
March 2023
1rst Place In NAIA Best Splash Page/ Wallpaper
NAIA Sports Informational Directors Association Sports Media Competition
June 2021
LinkedIn Social Media Marketing Foundations Certification
LinkedIn Learning
April 2021
2016-2020
Vice President Marketing
Fellowship of Christian Athletes
El Dorado Hills, CA
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Vice president of FCA club on campus for Oak Ridge High School
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Developed and managed the instagram (@fcaedh)
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Created graphics and ran marketing for the Oak Ridge club
LinkedIn Content Marketing Foundations Certification
LinkedIn Learning
April 2021
The Fundamentals of Digital Marketing
Google Digital Garage
May 2021
Community Involvement
Member GCU Women in Business Club ~ 2022 - 2023
Member GCU Sports Entertainment Business Club ~ 2022 - 2023
Public Relations Student Society of America ~ 2022-2022
Sigma Alpha Omega Christian Sorority ~ 2020-2022
- Member of PR committee
- Member of Events committee
- Helping in Social Media Management
- Created and Implemented Snapchat Geofilter
Delight Ministries Member ~ 2020- 2022
National Charity League President ~ 2016-2020
Baja Christian Ministries Volunteer ~ 2017-2019
9th Place In NAIA Best Splash Page/ Wallpaper
NAIA Sports Informational Directors Association Sports Media Competition
June 2021
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