Brand Experience
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Hello
Here's who I am & what I do
I am a graduate from Grand Canyon University, where I studied marketing and advertising with a minor in sports and entertainment management. I have strong skills in social media and insight into the sports marketing field.
Currently, I work as a Content and Social Media Specialist at RIthum. In addition, I am a Social Media Manager at Jeramie McPeek Communications my duties include assisting in creating social media content for the marketing firm’s clients, such as the AZ Super Bowl Host Committee, Fiesta Bowl, and Men's Final Four. I also assist in any digital marketing work through social channels.
Previously I was the Creative Content Coordinator for GCU athletics. Managing @GCU_Lopes on Twitter, Instagram, TikTok, Threads, and Facebook, developing graphics to use on our 21 social media platforms/accounts, as well as overseeing the athletics paid advertisements through Meta ads manager.
I have worked for the Arizona Cardinals as a social media intern, as well as a Marketing Intern with the Arizona Diamondbacks.
I started my sports career working for Vanguard University I was the director of the media team for our athletic department. Here I have worked for two years alongside our sports information director, creating Vanguard sports social media content and graphic design for all eighteen sports on campus. After I was hired, Vanguard’s athletics social media pages saw a 90% increase in engagement. This was due to the production of top content for our athletic department. I won first place in the NAIA’s digital media production contest, and also worked and effectively communicated alongside all coaches and sports teams on campus.
In my previous experience, I have had to work in fast-paced, deadline-driven environments, create and promote brand events, manage and monitor webpage content for departments, as well as provide email builds and updates. I have extensive skills in Photoshop, Canva, and Adobe Spark all my work has been done through those programs.
MY SKILLS
SOCIAL MEDIA
Extensive experience in creating and executing strategies across major platforms, including Instagram, Facebook, LinkedIn, Twitter, YouTube, and TikTok. Skilled in developing compelling content tailored to diverse audiences, ability to driving engagement and building brand loyalty. Skilled in leveraging advanced analytics tools like Google Analytics and platform-specific insights to track performance metrics, optimize campaigns, and deliver data-driven results. My expertise encompasses video production, graphic design coordination, copywriting, and innovative storytelling that consistently enhances brand presence and fosters meaningful connections.
DIGITAL ADVERTISING
I am highly skilled in digital advertising, with experience using tools like Salesforce, HubSpot, Looker, Power BI, and various ad management platforms to develop impactful, data-driven campaigns. I specialize in creating and optimizing digital ads for Meta products, including Facebook and Instagram, as well as other social media platforms. My expertise includes audience targeting, budget management, A/B testing, and performance analysis, allowing me to deliver tailored solutions that meet diverse business goals. By combining creativity with a data-driven approach, I ensure campaigns maximize ROI, drive brand visibility, and achieve meaningful conversions.
GRAPHIC DESIGN
I have a strong background in graphic design, with expertise in creating both digital and print graphics that align with brand identity and messaging. Proficient in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, as well as Canva, I have the tools and skills to design visually compelling materials. My experience includes developing social media graphics, promotional materials, and infographics, as well as designing print assets like brochures, flyers, and signage. I excel at combining creativity with strategy to produce designs that not only capture attention but also communicate effectively and drive engagement.
PROJECT MANAGEMENT
I am well-versed in project management, with hands-on experience using a wide range of platforms, including Jira, Wrike, Asana, ClickUp, Airtable, Notion, Slack, Microsoft Platforms, and Google Workspace. My expertise extends to coordinating and streamlining workflows, ensuring projects are executed efficiently and on time. Additionally, I have in-depth knowledge of social media scheduling platforms like Hootsuite, Later, Sprout Social, and Emplifi, enabling me to manage and optimize content calendars seamlessly. I excel at balancing multiple priorities, fostering team collaboration, and leveraging tools to deliver successful projects that meet objectives and exceed expectations.
