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DIGITAL ADVERTISING

In my digital advertising experience, I have honed the ability to craft and execute data-driven campaigns that deliver measurable results. Leveraging platforms such as Salesforce, Looker, and HubSpot for audience insights, I excel at developing targeted strategies that resonate with specific demographics. My expertise includes creating and optimizing digital ads across Meta platforms (Facebook and Instagram) as well as other social media channels, ensuring campaigns align with brand goals and drive engagement. Proficient in budget management, A/B testing, and performance analysis, I consistently optimize campaigns for maximum ROI. By combining creative design with strategic planning, I deliver impactful advertising solutions that meet and exceed business objectives.

VA LOAN AWARENESS CAMPAIGN

UMORTGAGE

  • Objective: Increase awareness about VA loans among military members and veterans.

  • Platforms: Facebook, Instagram, and LinkedIn.

  • Strategy: Developed targeted strategy campaign highlighting benefits of VA loans, leveraging Patton Gade's expertise as a U.S. Army veteran and National Director of Military Lending.

  • Results: Achieved 25% increase in engagement and 30% growth in qualified leads within 6 weeks.

SOCIAL MEDIA ENGAGEMENT GROWTH

ARIZONA CARDINALS 

  • Objective: Boost engagement during the NFL season.

  • Platforms: Instagram, Twitter, and TikTok.

  • Strategy: Created visually engaging graphics, short-form videos, and player-centric content to resonate with fans.

  • Results: Increased social media engagement by 35%, contributing to 18% new followers over the season.

TICKET SALES CAMPAIGN

GRAND CANYON UNIVERSITY ATHLETICS 

  • Objective: Attract prospective students to apply.

  • Platforms: Facebook, Instagram, and YouTube.

  • Strategy: Produced high-quality videos and graphic content highlighting campus life and unique academic programs, using targeted ads for high school students.

  • Results: Increased applications by 15% and engagement by 30% during the campaign period.

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Digital Marketing Projects Completed with the Arizona Diamondbacks 

Website

I helped with the daily monitoring of dbacks.com, as well as working on creating and updating all pages. 

Emails

Creating and organizing weekly emails to dbacks fans through insider emails, Student Pass, and more.

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Media Partners

Monitoring all media partners information, creating and sending out requests/tracking social media posts, website ads, e-newsletter, solo e-blasts, and print ads.

Push Notifications

Creating digital advertising push notifications for the MLB ballpark app. 

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